Choice is a full-service broker. It offering broking services along with financial and advisory services. Choice provides additional services include wealth management, corporate advisory, etc.

Product Basket

The segments in which you can invest through this broker






Trading Platforms

Set of software & applications offered by the broker for executing buy and sell orders online. These are names of their portals and mobile apps, Full Platform Details.

Jiffy Web Trading platform

Jiffy Mobile App




Account Opening Charges – Free

Account Maintenance Charges – ₹200

Call and Trade – Free

Brokerage Charges

Equity Delivery  – 0.20%

Equity Intraday – 0.02%

Equity Futures – 0.02%

Equity Options – ₹25

Currency Futures – 0.02%

Currency Options – ₹10

Commodity Futures – 0.02%

Commodity Options – ₹10


Equity Delivery  – 2x

Equity Intraday – 6x

Equity Futures – 1.3x

Equity Options – 1.3x

Currency Futures – 1.3x

Currency Options – 1.3x

Commodity Futures – 1.3x

Commodity Options – 1.3x


  • Simple, Minimal and user friendly UI along with Dark mode.
  • Choice provides all technical charts along with advance orders like Bracket, GTC and GTD orders are available.
  • Choice provides expert Research advisory along with Free Call and Trade facility and lowest DP charges.
  • Choice also provides automated calls through Signal feature.


  • Choice does not provides 3 in 1 account to customers
  • App may have some technical issues during high traffic.
  • Customer support is not satisfactory.

Additional Features

Extra features provided by the broker at little or no extra cost.

3 in 1 Account

Free Trading Call

Fee Research Report

SMS Alerts

 Margin Funding

Margin Against Share

More Investment Options

Services provided by the broker for investing in other financial assets.

 Mutual Funds


 Bond and Debt Assets