AFFLE IPO: GMP, Issue Size, Issue Price and Important dates

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AFFLE IPO is a mobile marketing firm offering Consumer and Enterprise Platforms and is all set to make a debut in the stock market with an issue size of 459Cr.   

AFFLE IPO – Overview    

Issue Date           29-31 July 2019          
Opening Date           29 July 2019 
Face Value           INR 10 per share           
Price           INR 745 per share          
Lot Size           20 Shares          
Issue Size           459.00   Cr      
Offer for sale 369 Cr 
Issue Type           Book built Issue IPO           
Listing At           BSE, NSE
QIB Shares Offered             50% of the offer 
NII (HNI) Shares           15% of the offer 
Company Promoters           The promoters, being Anuj Khanna Sohum and Affle Holdings  

AFFLE IPO -Tentative Dates           

IPO opening date            29 July 2019 
IPO closing date            31 July 2019 
Basis of Allotment            5 Aug 2019 
Initiation of Refunds            6 Aug 2019 
The credit of Shares to Demat           7 Aug 2019 
IPO Listing Date            8 Aug 2019 
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Industry Overview.          

E-commerce comprised one-tenth of the total global retail sales at USD 2.29 trillion with about a fifth of this contribution coming from the United States.  The U.S.  has over 200 million e-commerce users (comprising 74% of its Internet users) and generated about USD 460 billion in 2017. This market is expected to grow to 250 million by 2022, exceeding USD 640 billion in revenue. 

AFFLE IPO- Company Overview    

Affle (India) Limited is a mobile marketing firm offering a Consumer and Enterprise Platforms. The platform is built to mitigate digital ad fraud, assisting consumer privacy expectations and improve returns on marketing expenses by delivering mobile ads. 

The advertising agencies of business to consumer (B2C) companies use the consumer platform across different industries. The list of industries includes telecom, fin-tech, e-commerce, retail, FMCG companies, and media. 

 AFFLE IPO-Objectives           

  • Funding the working capital requirements of the Company. 
  • General corporate purposes. 

AFFLE IPO- Financial Statements          

Particulars          31-Mar-19        31-Mar-18     31-Mar-17   
Total Assets          935.85 580.31 486.89 
Total Revenue          1,177.94 837.56 656.29 
Profit After Tax          166.79 88.31  3.30  

AFFLE IPO- Strengths          

  1. A high growth market. 
  2. A good track record. 
  3. Low-cost business model. 
  4. Deep understanding of consumer intent and behaviour 
  5. Global customer base 

Company Contact Information 

Affle (India) Limited 
312, B-Wing, Kanakia Wallstreet, 
Andheri Kurla Road, 
Andheri (East), Mumbai 400 093 
Phone: +91 124 4992 914 

Affle IPO Registrar 

KFin Technologies Limited 
Phone: 04067162222, 04079611000 


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