AFFLE IPO is a mobile marketing firm offering Consumer and Enterprise Platforms and is all set to make a debut in the stock market with an issue size of 459Cr.
AFFLE IPO – Overview
|Issue Date||29-31 July 2019|
|Opening Date||29 July 2019|
|Face Value||INR 10 per share|
|Price||INR 745 per share|
|Lot Size||20 Shares|
|Issue Size||459.00 Cr|
|Offer for sale||369 Cr|
|Issue Type||Book built Issue IPO|
|Listing At||BSE, NSE|
|QIB Shares Offered||50% of the offer|
|NII (HNI) Shares||15% of the offer|
|Company Promoters||The promoters, being Anuj Khanna Sohum and Affle Holdings|
AFFLE IPO -Tentative Dates
|IPO opening date||29 July 2019|
|IPO closing date||31 July 2019|
|Basis of Allotment||5 Aug 2019|
|Initiation of Refunds||6 Aug 2019|
|The credit of Shares to Demat||7 Aug 2019|
|IPO Listing Date||8 Aug 2019|
E-commerce comprised one-tenth of the total global retail sales at USD 2.29 trillion with about a fifth of this contribution coming from the United States. The U.S. has over 200 million e-commerce users (comprising 74% of its Internet users) and generated about USD 460 billion in 2017. This market is expected to grow to 250 million by 2022, exceeding USD 640 billion in revenue.
AFFLE IPO- Company Overview
Affle (India) Limited is a mobile marketing firm offering a Consumer and Enterprise Platforms. The platform is built to mitigate digital ad fraud, assisting consumer privacy expectations and improve returns on marketing expenses by delivering mobile ads.
The advertising agencies of business to consumer (B2C) companies use the consumer platform across different industries. The list of industries includes telecom, fin-tech, e-commerce, retail, FMCG companies, and media.
- Funding the working capital requirements of the Company.
- General corporate purposes.
AFFLE IPO- Financial Statements
|Profit After Tax||166.79||88.31||3.30|
AFFLE IPO- Strengths
- A high growth market.
- A good track record.
- Low-cost business model.
- Deep understanding of consumer intent and behaviour
- Global customer base