City Pulse Multiplex Ltd is set to debut in the stock market with an issue size ₹3.98 Cr. City Pulse Multiplex Limited is a multiplexes/miniplex chain in India with 14 screens with 3340 seating capacity. It debuted in the production work in Love is Blind in 2006 and established its first cinema screen in 2007 in Mehsana. Currently, the company has a presence across 14 locations in Gujarat, surrounded by food courts, restaurants, malls, and car parking facilities. It is also planning to launch an innovation entertainment project called World on Wheel, which is a cinema on wheels with all the facilities like a miniplex / multiplex. The company has already purchased the containers and is proposing to launch the new project in fiscal 2020.
City Pulse Multiplex Ltd IPO Detail
| IPO Date | Jun 27, 2019 to Jul 3, 2019 |
| Listing Date | Jul 11, 2019 |
| Face Value | ₹10 per share |
| Price | ₹30 per share |
| Lot Size | 4000 Shares |
| Total Issue Size | 1,328,000 shares(aggregating up to ₹3.98 Cr) |
| Issue Type | Fixed Price Issue IPO |
| Listing At | BSE SME |
City Pulse IPO Tentative Timetable
City Pulse IPO opens on Jun 27, 2019, and closes on Jul 3, 2019.
| Event | Tentative Date |
| Opening Date | Jun 27, 2019 |
| Closing Date | Jul 3, 2019 |
| Basis of Allotment | Jul 8, 2019 |
| Initiation of Refunds | Jul 9, 2019 |
| Credit of Shares to Demat | Jul 9, 2019 |
| Listing Date | Jul 11, 2019 |
| UPI Mandate Confirmation Cut-Off Time | 5.00 PM on the issue closing day |
Company Overview
City Pulse Multiplex Limited is a publicly-traded Indian company that operates in the entertainment and hospitality industry. Founded in 2006, the company operates a chain of multiplex cinemas under the brand name “City Pulse” in several cities across the state of Gujarat. City Pulse Multiplex Limited provides a range of entertainment services including movie screenings, gaming zones, food courts, and event hosting. The company’s multiplexes feature state-of-the-art audiovisual technology, comfortable seating arrangements, and a variety of food and beverage options. City Pulse Multiplex Limited is committed to providing an exceptional movie experience to its customers while ensuring the highest standards of quality, safety, and hygiene.
Industry Overview
The entertainment industry is a broad and diverse sector that encompasses a range of businesses and services, including film, television, music, gaming, live events, and more. The industry is driven by consumer demand for entertainment and leisure activities, and is heavily influenced by technology and innovation. Over the past decade, the entertainment industry has undergone significant transformations, with the rise of digital distribution and streaming platforms, and the increasing importance of data-driven insights and marketing strategies. The industry is highly competitive, with major players vying for market share and constantly innovating to attract and retain audiences. Despite the challenges posed by the COVID-19 pandemic, the entertainment industry has demonstrated resilience and adaptability, with many companies pivoting to new business models and revenue streams.
Company Financials
| Particulars | For the year/period ended (in Rs. Lakhs) | ||
| 31-Mar-19 | 31-Mar-18 | 31-Mar-17 | |
| Total Assets | 615.58 | 324.57 | 276.33 |
| Total Revenue | 308.96 | 65.80 | 20.89 |
| Profit After Tax | 59.10 | 26.28 | 9.96 |
Objects of the Issue
The Company intends to apply the Net Funds from the Offering to the following purposes:
- Establishment of a new miniplex/multiplex;
- General company purpose; and
- Meeting Issue Costs
Strengths
- Extensive research-based investment
- advantageous location
- Experienced promoters in the film business
- Economical and cheap pricing
- A pleasant atmosphere
Weaknesses
- Limited geographic presence
- Dependence on the movie industry
- Vulnerability to technological disruptions
City Pulse Multiplex Ltd Lead Manager(s)
- CapitalSquare Advisors Pvt. Ltd.
Lead Manager Reports
- IPO Lead Manager Performance Summary
- IPO Lead Manager Performance Tracker
Company Contact Information
City Pulse Multiplex Limited
401, 4th Floor, Sachet 1,Swastik Cross Road, Navrangpura,
Ahmedabad-380009, Gujarat, India
Phone: 079 40070706 / 708
Email: cs@wowcinepulse.com
Website: http://www.wowcinepulse.com//
Company Registrar
Link Intime India Private Ltd
Phone: +91-22-4918 6270
Email: cpml.ipo@linkintimne.co.in
Website: https://linkintime.co.in/
