Cyber Media Research IPO is engaged in ad tech and data analytics business. The Company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics.
Cyber Media Research IPO – Overview
| IPO Dates | 27-29 sept 2022. |
| IPO Price | INR 180 per share |
| Fresh issue | 408,000 shares (INR 7.34 crore) |
| Offer For Sale | 372,000 shares (INR 6.72 crore) |
| Total IPO size | 780,000 shares (INR 14.04 crore) |
| Minimum bid (lot size) | 800 shares |
| Face Value | INR 10 per share |
| Retail Allocation | 35% |
| Listing On | NSE Emerge |
Cyber Media Research IPO -Tentative Dates
| IPO Offer Opening Date | 27 September 2022 |
| IPO Closing Date | 29 September 2022 |
| Finalisation of Basis of Allotment | 4 October 2022 |
| Initiation of refunds | 6 October 2022 |
| Transfer of shares to demat accounts | 7 October 2022 |
| IPO Listing Date | 10 October 2022 |
| Opening Price on NSE SME | Coming soon |
| Closing Price on NSE SME | Coming soon |
Company Overview
Cyber Media Research & Services Limited is engaged in ad tech and data analytics business. The Company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics.
The company’s business model:
Publisher: The Company ties up with web channels & publishers to monetize their ad inventory. This is monetized via demand platforms such as Google. Google, and similar demand networks, monetize this inventory from several advertisers and pays based on advertisements served on that inventory.
Advertiser: CMRSL signs directly with brands for their digital marketing campaigns. These campaigns are performance-based and involve campaign management, app installs, advisory services, creative services, social media planning, and social media execution. Billing is services based.
The company’s customers include web networks & publishers, including mobile web, app and video publishers such as Ebound Services FZE, Skymet Weather, News Distill, Strit Media, Sweg Enterprises, GEMS Business School, Apeejay Education Society, Waterfront Quantum Ventures (Shahnaz Husain), Rusk Media, Laborate Pharmaceuticals, Catch Up Technologies, among others.
Objects of the Issue
- Funding additional Working capital requirements
- General Corporate Purposes
Company Financials
| Particulars | 31-March-22 | 31-June-21 | 31-Mar-20 |
| Total Assets | 1699.99 | 1707.81 | 1629.85 |
| Total Revenue | 3016.36 | 3048.04 | 3870.14 |
| Profit After Tax | 66.29 | 7.72 | 27.49 |
Company Contact Information
Cyber Media Research & Services Ltd
D-74, Panchsheel Enclave,
New Delhi,
110017
Phone: +91-011- 26491135
Email: enquiry@cmrsl.net
Website: https://www.cmrsl.net/
Registrar
Link Intime India Private Ltd
Phone: +91-22-4918 6270
Email: cmrsl.ipo@linkintime.co.in
Website: https://linkintime.co.in/
Lead Manager(s)
- Swastika Investmart Ltd (Past IPO Performance)
Lead Manager Reports
- IPO Lead Manager Performance Summary
- IPO Lead Manager Performance Tracker
