Sona Hi Sona Jewellers (Gujarat) Ltd is all set to make its debut in the stock market with the issue size ₹4.50 Cr. Sona Hi Sona Jewellers (Gujarat) Ltd, founded in 2001, is a jewellery and decorations trade company. The firm is headquartered at Millennium Plaza, Vastrapur, Ahmedabad, a well-known market for jewellery and bullion. Freya, Jinash, and Sona Hi Sona are the three brands of Sona Hi Sona Jewellers.
The firm primarily works under the Freya and Jinash brand names. The firm sells antique jewellery and decorations under the Freya brand. The company’s Jinash brand is well-known for its American Diamond (AD) Jewellery. The firm creates the jewellery and either completes the work in-house or outsources it (3rd party).
The company’s product portfolio comprises gold jewellery studded with or without stones. It also contains a wide range of Gold Jewellery to suit regional tastes.
Sona Hi Sona Jewellers Ltd IPO Details
| IPO Date | Sep 30, 2019, to Oct 4, 2019 |
| Listing Date | Oct 15, 2019 |
| Face Value | ₹10 per share |
| Price | ₹10 per share |
| Lot Size | 10000 Shares |
| Total Issue Size | 4,500,000 shares(aggregating up to ₹4.50 Cr) |
| Issue Type | Fixed Price Issue IPO |
| Listing At | NSE SME |
Sona Hi Sona IPO Tentative Timetable
Sona Hi Sona IPO opens on Sep 30, 2019, and closes on Oct 4, 2019.
| Event | Tentative Date |
| Opening Date | Sep 30, 2019 |
| Closing Date | Oct 4, 2019 |
| Basis of Allotment | Oct 10, 2019 |
| Initiation of Refunds | Oct 11, 2019 |
| Credit of Shares to Demat | Oct 14, 2019 |
| Listing Date | Oct 15, 2019 |
| UPI Mandate Confirmation Cut-Off Time | 5.00 PM on the issue closing day |
Company Overview
Sona Jewellers Ltd is a company that specializes in the retail and wholesale of gold, diamond, and other precious stone jewelry. The company is based in India and was founded in 1989. Over the years, Sona Jewellers has built a strong reputation for quality craftsmanship and customer service, which has helped them establish a loyal customer base.
Sona Jewellers offers a wide range of jewelry items, including rings, earrings, necklaces, bracelets, and bangles. The company’s products are made from high-quality materials, such as 22kt and 18kt gold, diamonds, and other precious stones. Sona Jewellers also offers custom design services, where customers can work with the company’s designers to create unique, one-of-a-kind pieces.
In addition to their retail operations, Sona Jewellers also engages in wholesale activities, supplying their products to other retailers and wholesalers in India and abroad. The company has a strong distribution network, which enables them to reach customers in different parts of the country.
Industry Overview
The jewelry industry is a multi-billion dollar industry that spans the globe, with a wide range of products and services catering to different tastes and preferences. It is driven by consumer demand, influenced by factors such as fashion trends, cultural traditions, and economic conditions. Technological advancements are transforming the industry, allowing for greater efficiency in the design and manufacturing process and enhancing the customer experience. E-commerce is also playing an increasingly important role in the industry, providing consumers with greater convenience and access to a wider range of products. However, the industry is facing challenges from changing consumer preferences, particularly among younger consumers who are more concerned with ethical and environmental issues. This has led to a push towards sustainable and responsible sourcing of materials.
Company Financials
| Particulars | For the year/period ended (in Rs. Lakhs) | ||
| 31-Mar-19 | 31-Mar-18 | 31-Mar-17 | |
| Total Assets | 2,224.40 | 2,230.88 | 1,220.15 |
| Total Revenue | 6,717.98 | 5,903.26 | 5,448.10 |
| Profit After Tax | 38.86 | 18.65 | 6.18 |
Objects of the Issue
The Company intends to apply the Net Funds from the Offering to the following purposes:
- Addressing additional working capital needs;
- General corporate objectives
Strengths
- High-quality products
- Custom design services
- Skilled craftsmanship
- Strong reputation and brand recognition
- Wide range of products
Weaknesses
- Limited geographical reach
- Lack of online presence
- Dependence on traditional marketing methods
- Limited product diversification
- Dependence on gold and diamond prices
- Limited focus on sustainability and ethical practices
Sona Hi Sona Jewellers Ltd IPO Lead Manager(s)
- Fedex Securities Limited (Past IPO Performance)
Lead Manager Reports
- IPO Lead Manager Performance Summary
- IPO Lead Manager Performance Tracker
Company Contact Information
Sona Hi Sona Jewellers (Gujarat) Ltd
7, Millenium Plaza, Opp. Swaminarayan Mandir,
Mansi Cross Road, Vastrapur,
Ahmedabad 380013, Gujarat, India
Phone: +91 8511191111
Email: cs@sonahisona.com
Website: http://www.sonahisona.com/
Sona Hi Sona Jewellers Ltd Registrar
Link Intime India Private Ltd
Phone: +91-22-4918 6270
Email: gensol.ipo@linkintime.co.in
Website: https://linkintime.co.in/
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