Vertoz Advertising Ltd is a programmatic advertising company that provides modern solutions for media buying and selling of advertisements. Established in 2012, the company offers innovative and engaging advertising and monetization solutions that replace traditional methods of advertising. Company programmatic platform, known as Ingenious Plex, is a highly scalable software that powers the marketplace for real-time trading of digital advertising inventory between advertisers and publishers.
The company programmatic platform automates the process of buying and selling digital advertising inventory, providing a highly efficient and scalable solution for advertisers and publishers. The platform offers real-time bidding, predictive analytics, and advanced targeting capabilities to deliver highly targeted and effective advertising campaigns. The company business model is based on generating revenue from commissions on advertising transactions processed through its programmatic platform. As a result, the company benefits from the growing adoption of programmatic advertising and the increasing shift towards digital advertising.
Vertoz Advertising IPO Details
| IPO Date | Nov 14, 2017 to Nov 16, 2017 |
| Listing Date | Nov 24, 2017 |
| Face Value | ₹10 per share |
| Price | ₹108 per share |
| Lot Size | |
| Total Issue Size | 1,584,000 shares (aggregating up to ₹17.11 Cr) |
| Issue Type | Fixed Price Issue IPO |
| Listing At | NSE SME |
Vertoz Advertising IPO Listing Details
| Listing Date | Nov 24, 2017 |
| BSE Script Code | |
| NSE Symbol | VERTOZ |
| ISIN | INE188Y01015 |
| Final Issue Price | ₹108 per share |
Industry Overview
The advertising industry has been rapidly evolving towards digital and programmatic advertising, driven by the growth of online media consumption and advancements in technology. The global programmatic advertising market is expected to grow at a compound annual growth rate (CAGR) of over 20% during the forecast period from 2021 to 2026.
As a relatively new player in the industry, Advertising has demonstrated strong growth, with revenues increasing at a CAGR of over 25% from 2017 to 2020. The company’s focus on expanding its global footprint and investing in technology development is expected to drive continued growth in the future.
Company Financials
| Company consolidated financial performance (in INR crore) | ||||||
| FY2016 | FY2017 | Q1 FY2018 | ||||
| Total revenue | 11.9 | 20.5 | 10.0 | |||
| Total expenses | 11.5 | 16.6 | 8.7 | |||
| Profit after tax | 0.4 | 3.1 | 1.0 | |||
Objects of the Issue
The objects of the Issue Proceeds (as defined below) of the Issue are:
1. Funding of working capital requirements of the Company.
2. Funding of working capital requirements of our Subsidiaries Vertoz Inc. and Vertoz Limited.
3. General Corporate Expenses
4. Issue Expenses
Vertoz Advertising IPO Prospectus
Company Contact Information
Vertoz Advertising Limited
602, Avior, Nirmal Galaxy L.B.S. Marg,
opp. Johnson & Johnson,
Mulund (west) Mumbai 400080
Phone: + 91-22-61426030
Email: compliance@vertoz.com
Website: https://www.vertoz.com/
Vertoz Advertising IPO Registrar
Kfin Technologies Limited
Phone: 04067162222, 04079611000
Email: einward.ris@karvy.com
Website: https://karisma.kfintech.com/
Vertoz Advertising IPO Lead Manager(s)
- Guiness Corporate Advisors Pvt Ltd (Past IPO Performance)
