S.J.S. Enterprises Limited IPO: GMP, Issue Price, Issue Size

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S.J.S. Enterprises is one of the leading players in the Indian decorative aesthetics industry. The company is a ‘design-to-delivery’ aesthetics solutions provider with a diverse product offering for the automotive and consumer appliance industries and is all set to make a debut on the stock market with an issue size of ₹800 Cr.   

S.J.S. Enterprises Limited IPO-Overview    

S.J.S. Enterprises Limited Issue Date    1-3 November 2021   
S.J.S. Enterprises Limited IPO Opening Date    1 November 2021   
S.J.S. Enterprises Limited IPO Face Value    INR 10 per share    
S.J.S. Enterprises Limited IPO Price    INR 800 per share   
S.J.S. Enterprises Limited IPO Lot Size    27 Shares   
Issue Size    800 Cr   
Offer for sale    800 Cr   
Issue Type    Book built Issue IPO    
Listing At    BSE, NSE   
Company Promoters    Evergraph Holdings Pte. Ltd. and K.A. Joseph. are the company promoters.  

S.J.S. Enterprises Limited IPO- Tentative Dates    

S.J.S. Enterprises Limited IPO opening date    1 November 2021     
S.J.S. Enterprises Limited IPO closing date    3 November 2021   
Basis of Allotment    10 November 2021   
Initiation of Refunds    12 November 2021   
S.J.S. Enterprises Limited IPO Listing Date    15 November 2021   
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S.J.S. Enterprises Limited Industry Overview    

The manufacturers of discretionary consumer products such as automobiles and consumer durables strive hard to bring value-for-money products to the market to retain and expand their market shares.  While product features and price are key elements, product aesthetics are critical in creating brand value for original equipment manufacturers (“OEMs”). Consumers give preference to products that are not only value for money but also aesthetically superior. Aesthetically superior products hold strong relevance for discretionary consumption products, such as automobiles and consumer durables.  

India lags behind the global average in consumer durable penetration. Household penetration of consumer durables in India remains lower than that of many other developed as well as developing nations. Only 16.00% of households in India own a RAC compared with above 60.00% in China, Japan, and the United States. For WMs, penetration in India is approximately 18.00% as against a global average of less than 50.00%.  Even in the case of TVs, the most penetrated product, India’s level is around 56.00% compared with less than 95.00% for Brazil, another developing nation.  

S.J.S. Enterprises IPO

S.J.S. Enterprises Limited Company Overview    

The Company is one of the leading players in the Indian decorative aesthetics industry in terms of revenue in Fiscal 2020 and as of March 31, 2021, offered the widest range of aesthetics products in India, according to the CRISIL Report. They are a “design-to-delivery” aesthetics solutions provider with the ability to design, develop and manufacture a diverse product portfolio for a wide range of customers primarily in the automotive and consumer appliance industries. The Company supplied over 115 million parts with more than 6,000 SKUs in Fiscal 2021 to around 170 customers in approximately 90 cities across 20 countries. They differentiate based on the wide range of the product portfolio, the quality of the product offerings, the product design and development capabilities, and the strength of the relationships with customers located across various industries globally.  

In addition to manufacturing aesthetic products that cater to the requirements of the two-wheeler, passenger vehicle, and consumer appliance industries, they also manufacture a wide range of aesthetic products that cater to the requirements of commercial vehicles, medical devices, farm equipment, and sanitary ware industries.  
Its product offerings include decals and body graphics, 2D appliques and dials, 3D appliques and dials, 3D lux badges, domes, overlays, aluminum badges, “In-Mould” label or decoration parts (“IML/IMD(s)”), lens mask assembly and chrome-plated, printed and painted injection molded plastic parts.  

S.J.S. Enterprises Limited IPO-Objectives    

  • To carry out the offer for the sale of equity shares by the selling shareholders.  
  • Achieve the benefits of listing equity shares on the stock exchanges.  

S.J.S. Enterprises Limited Financial Statements    

Summary of financial Information (Restated Consolidated) in millions  

Particulars   30-Jun-21  31-Mar-21  31-Mar-20  31-Mar-19  
Total Assets   4,162.36  3,835.44  3,322.55  3,040.49  
Total Revenue   752.94  2,551.54  2,212.73  2,407.63  
Profit After Tax   94.96  477.65  412.85  376.01  

S.J.S. Enterprises Limited IPO Strengths   

  • Leading decorative aesthetics supplier with a wide portfolio of premium products. 
  • Strong manufacturing capabilities and established supply chain network.  
  • Innovative product design capabilities. 
  • SJS offers customized solutions to its customers including collaborative design and product development.  
  • A strong relationship with global Tier-1 companies  
  • The experienced and qualified management team  

S.J.S. Enterprises Limited IPO Weakness    

  • High dependence on customers in the automotive industry and consumer appliance industry.  
  • The loss of any of its key customers could lead to a significant reduction in production and sales.  

Company Contact Information

S.J.S. Enterprises Limited
Sy No 28/P16 of Agra Village and
Sy No 85/P6 of B.M Kaval Village
Kengeri Hobli, Bangalore 560 082,
Phone: +91 80 6194 0777
Email: compliance@sjsindia.com

SJS Enterprises IPO Registrar

Link Intime India Private Ltd

Phone: +91-22-4918 6270
Email: sjs.ipo@linkintime.co.in

SJS Enterprises IPO Lead Manager(s)

  1. Axis Capital Limited 
  2. Edelweiss Financial Services Ltd 
  3. IIFL Securities Ltd 


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